--- title: Market Like A Human Blog description: Resources and education on how to incorporate a human-centric approach to your marketing campaigns. image: https://www.marketlikeahuman.com/hubfs/MLAH%20Featured%20Image.jpg --- # Human Centric Marketing Starts Here. ![Transparency: How and Why You Should Share Your Pricing](https://www.marketlikeahuman.com/hubfs/Market%20Like%20A%20Human/New%20Blog%20Post%20Header%20%E2%80%94%20Dark%20(14).png) Featured Post [![How to Achieve Brand Consistency: Simple Steps to Strengthen Your Identity](https://www.marketlikeahuman.com/hubfs/Market%20Like%20A%20Human/New%20Blog%20Post%20Header%20%E2%80%94%20Yellow%20(18).png) ](https://www.marketlikeahuman.com/blog/how-to-achieve-brand-consistency-simple-steps-to-strengthen-your-identity) November 5, 2024 ## [How to Achieve Brand Consistency: Simple Steps to Strengthen Your Identity](https://www.marketlikeahuman.com/blog/how-to-achieve-brand-consistency-simple-steps-to-strengthen-your-identity) Now that we know why [brand consistency matters](https://www.marketlikeahuman.com/blog/the-importance-of-brand-consistency-building-trust-and-recognition), let’s get into the nuts and bolts of how to make it happen effortlessly. Whether it’s online or in-person, your brand’s identity should be instantly recognizable. But how do you ensure that happens?... [Read More](https://www.marketlikeahuman.com/blog/how-to-achieve-brand-consistency-simple-steps-to-strengthen-your-identity) [![The Importance of Brand Consistency: Building Trust and Recognition](https://www.marketlikeahuman.com/hubfs/Market%20Like%20A%20Human/New%20Blog%20Post%20Header%20%E2%80%94%20White%20(11).png) ](https://www.marketlikeahuman.com/blog/the-importance-of-brand-consistency-building-trust-and-recognition) October 31, 2024 ## [The Importance of Brand Consistency: Building Trust and Recognition](https://www.marketlikeahuman.com/blog/the-importance-of-brand-consistency-building-trust-and-recognition) Now-a-days, standing out from the crowd is not merely a desire; it's a necessity. The key to leaving a mark on the minds of consumers lies in crafting a strong and consistent brand identity. Welcome to this two part journey where we unravel the... [Read More](https://www.marketlikeahuman.com/blog/the-importance-of-brand-consistency-building-trust-and-recognition) [![Starbucks: A Study in Straying from Humanistic Marketing Principles](https://www.marketlikeahuman.com/hubfs/Market%20Like%20A%20Human/New%20Blog%20Post%20Header%20%E2%80%94%20Dark%20(22).png) ](https://www.marketlikeahuman.com/blog/starbucks-a-study-in-straying-from-humanistic-marketing-principles) October 22, 2024 ## [Starbucks: A Study in Straying from Humanistic Marketing Principles](https://www.marketlikeahuman.com/blog/starbucks-a-study-in-straying-from-humanistic-marketing-principles) For years, Starbucks was the poster child for creating a brand that connected deeply with its customers. Their mission went beyond coffee; they built a “third place” where people felt a sense of belonging. Once a global leader in creating an... [Read More](https://www.marketlikeahuman.com/blog/starbucks-a-study-in-straying-from-humanistic-marketing-principles) [![The Power of Authenticity in Marketing: Show Up as the Real You](https://www.marketlikeahuman.com/hubfs/Market%20Like%20A%20Human/New%20Blog%20Post%20Header%20%E2%80%94%20Grey%20(20).png) ](https://www.marketlikeahuman.com/blog/the-power-of-authenticity-in-marketing-show-up-as-the-real-you) October 15, 2024 ## [The Power of Authenticity in Marketing: Show Up as the Real You](https://www.marketlikeahuman.com/blog/the-power-of-authenticity-in-marketing-show-up-as-the-real-you) In today’s world, consumers are tired of the overly polished, too-perfect marketing messages that flood their screens every single day. What they really want is something real, something genuine. The need for [authenticity](https://www.marketlikeahuman.com/blog/market-like-a-human-authenticity-is-key-hive-strategy) from businesses has never... [Read More](https://www.marketlikeahuman.com/blog/the-power-of-authenticity-in-marketing-show-up-as-the-real-you) [![Authenticity in Content Creation: Your Essential Checklist](https://www.marketlikeahuman.com/hubfs/Market%20Like%20A%20Human/Authenticity%20in%20Content%20Creation%20Your%20Essential%20Checklist.png) ](https://www.marketlikeahuman.com/blog/authenticity-in-content-creation-your-essential-checklist) September 11, 2024 ## [Authenticity in Content Creation: Your Essential Checklist](https://www.marketlikeahuman.com/blog/authenticity-in-content-creation-your-essential-checklist) Now-a-days, content is being produced at an unprecedented rate, and standing out isn’t just about creating more content—it’s about creating authentic content. [Authenticity is the secret sauce](https://www.marketlikeahuman.com/blog/market-like-a-human-authenticity-is-key-hive-strategy) that helps your content resonate deeply with your... [Read More](https://www.marketlikeahuman.com/blog/authenticity-in-content-creation-your-essential-checklist) [![Helping is the New Selling: Why Adding Value Beats Pushing Sales](https://www.marketlikeahuman.com/hubfs/Market%20Like%20A%20Human/Helping%20is%20the%20new%20selling.png) ](https://www.marketlikeahuman.com/blog/helping-is-the-new-selling-why-adding-value-beats-pushing-sales) August 22, 2024 ## [Helping is the New Selling: Why Adding Value Beats Pushing Sales](https://www.marketlikeahuman.com/blog/helping-is-the-new-selling-why-adding-value-beats-pushing-sales) In today's competitive market, the old-school hard sell is becoming less effective. Consumers are more informed and have higher expectations from the brands they engage with. The new mantra? Helping others is the new selling. By focusing on... [Read More](https://www.marketlikeahuman.com/blog/helping-is-the-new-selling-why-adding-value-beats-pushing-sales) [![Transparency: How and Why You Should Share Your Pricing](https://www.marketlikeahuman.com/hubfs/Market%20Like%20A%20Human/New%20Blog%20Post%20Header%20%E2%80%94%20Dark%20(14).png) ](https://www.marketlikeahuman.com/blog/transparency-how-and-why-you-should-share-your-pricing) July 30, 2024 ## [Transparency: How and Why You Should Share Your Pricing](https://www.marketlikeahuman.com/blog/transparency-how-and-why-you-should-share-your-pricing) One of the most pivotal decisions I made in my business was to embrace [transparency](https://www.marketlikeahuman.com/blog/market-like-a-human-the-importance-of-transparency), especially when it came to pricing. It wasn’t an easy decision, but it was one that transformed the way clients perceived my business and significantly increased... [Read More](https://www.marketlikeahuman.com/blog/transparency-how-and-why-you-should-share-your-pricing) [![Building Connections: Why Human-Centric Marketing Matters More Than Ever](https://www.marketlikeahuman.com/hubfs/Market%20Like%20A%20Human/New%20Blog%20Post%20Header%20%E2%80%94%20White%20(9).png) ](https://www.marketlikeahuman.com/blog/building-connections-why-human-centric-marketing-matters-more-than-ever) June 4, 2024 ## [Building Connections: Why Human-Centric Marketing Matters More Than Ever](https://www.marketlikeahuman.com/blog/building-connections-why-human-centric-marketing-matters-more-than-ever) In a world where technology is making the new rules, the significance of human connections in marketing has become more crucial than ever before. As artificial intelligence and automation continue to advance, the need for authentic, human-centric... [Read More](https://www.marketlikeahuman.com/blog/building-connections-why-human-centric-marketing-matters-more-than-ever) [![Human-Centric Marketing: Lessons from Best Buy's Misstep](https://www.marketlikeahuman.com/hubfs/Market%20Like%20A%20Human/New%20Blog%20Post%20Header%20%E2%80%94%20Yellow%20(8).png) ](https://www.marketlikeahuman.com/blog/human-centric-marketing-lessons-from-best-buys-misstep) March 28, 2024 ## [Human-Centric Marketing: Lessons from Best Buy's Misstep](https://www.marketlikeahuman.com/blog/human-centric-marketing-lessons-from-best-buys-misstep) I have purchased a lot of items over the years from Best Buy (I have a lot of [habits](https://www.marketlikeahuman.com/blog/the-5-key-habits-of-humanistic-marketers), but I will neither confirm nor deny that I have a bit of a technology obsession). Over the course of one year alone, I bought a television, two monitors, a Mac... [Read More](https://www.marketlikeahuman.com/blog/human-centric-marketing-lessons-from-best-buys-misstep) [![The Concept of Bad Leads is Bullshit](https://www.marketlikeahuman.com/hubfs/Market%20Like%20A%20Human/New%20Blog%20Post%20Header%20%E2%80%94%20White%20(8).png) ](https://www.marketlikeahuman.com/blog/turning-bad-leads-into-valuable-customers) February 5, 2024 ## [The Concept of Bad Leads is Bullshit](https://www.marketlikeahuman.com/blog/turning-bad-leads-into-valuable-customers) You've all heard the term, "Never judge a book by its cover." When we think about it in relation to marketing, the first thing that comes to mind is leads. The term "bad leads" is a common one, and it's often quick to get thrown around. It's time... [Read More](https://www.marketlikeahuman.com/blog/turning-bad-leads-into-valuable-customers) ### Featured Presentation: More ≠ Better: How to Market Like A Human Learn how to better connect with your audience and embrace the humans on the other side of your marketing campaigns. [WATCH NOW](https://www.marketlikeahuman.com/dustin-brackett-speaker#recordings) ![HIVE Hexagon](https://www.marketlikeahuman.com/hubfs/Dark%20Print.svg) ![HIVE Hexagon](https://www.marketlikeahuman.com/hubfs/Yellow%20Print.svg) ![HIVE Hexagon](https://www.marketlikeahuman.com/hubfs/Gradient%20Print.svg) ![HIVE Hexagon](https://www.marketlikeahuman.com/hubfs/Dark%20Print.svg) ![HIVE Hexagon](https://www.marketlikeahuman.com/hubfs/Yellow%20Print.svg) ![HIVE Hexagon](https://www.marketlikeahuman.com/hubfs/Gradient%20Print.svg) ```json { "@context" : "https://schema.org", "@id" : "https://www.marketlikeahuman.com/#website", "@type" : "WebSite", "name" : "Market Like A Human", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : "https://www.marketlikeahuman.com/?s={search_term_string}" }, "publisher" : { "@id" : "https://www.marketlikeahuman.com/#organization" }, "url" : "https://www.marketlikeahuman.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.marketlikeahuman.com/#webpage", "@type" : "WebPage", "about" : { "@id" : "https://www.marketlikeahuman.com/#book" }, "description" : "Market Like A Human is a book by Dustin Brackett about human-centric marketing, authenticity, trust-building, and the future of meaningful customer relationships.", "isPartOf" : { "@id" : "https://www.marketlikeahuman.com/#website" }, "name" : "Market Like A Human – Book by Dustin Brackett", "primaryImageOfPage" : "https://www.marketlikeahuman.com/MLAH%20Books_4_no%20shadow.png", "url" : "https://www.marketlikeahuman.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.marketlikeahuman.com/#organization", "@type" : "Organization", "email" : "dustin@marketlikeahuman.com", "founder" : { "@id" : "https://www.marketlikeahuman.com/#person" }, "legalName" : "DGB LLC", "logo" : "https://www.marketlikeahuman.com/MLAH%20Logo_website.png", "name" : "Market Like A Human", "sameAs" : [ "https://www.facebook.com/marketlikeahuman", "https://www.linkedin.com/in/dbrackett/", "https://www.twitter.com/dbrackett88", "https://www.instagram.com/marketlikeahuman" ], "url" : "https://www.marketlikeahuman.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.marketlikeahuman.com/#person", "@type" : "Person", "affiliation" : { "@type" : "Organization", "name" : "HIVE Strategy" }, "alumniOf" : [ { "@type" : "CollegeOrUniversity", "name" : "Metropolitan State University of Denver" } ], "award" : [ "HubSpot Solutions Partner", "Founder of HIVE Strategy", "Author of Market Like A Human" ], "description" : "Dustin Brackett is a marketing strategist, speaker, and author of 'Market Like A Human'. 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