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Human Centric Marketing
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Market Like A Human: What Makes a Brand Authentic?
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Market Like A Human: The Benefit of Putting People First

In today's world, where ads and marketing campaigns are everywhere, how a business approaches its marketing can make a world of difference. That's where humanistic, or human-centric marketing comes in. It's a strategy that puts people, their needs,...

The 6 Best Platforms to Build Your Customer Community On

In the age of digital connectivity, nurturing an online community around your brand is not just a bonus, it’s a necessity. Community platforms play an indispensable role in driving engagement, fostering customer loyalty, and amplifying your brand’s...

Building Community in the Digital Age: Key Insights for Brands

In today's digital age, where online engagement is the norm, the importance of community building is often undervalued. The recent pandemic, however, underscored our inherent need for community. For brands, the question arises - how can we foster a...

Market Like A Human: What Makes a Brand Authentic?

In the increasingly cluttered world of marketing and advertising, authenticity has emerged as a potent buzzword. But what exactly does it mean for a brand to be 'authentic'? Let's delve into the depths of brand authenticity and explore its defining...

The 5 Key Habits of Humanistic Marketers

Today, companies that want to succeed in the increasingly competitive marketplace need to do more than just sell products or services. They need to build meaningful relationships with their customers and stakeholders. One way to do this is by...

Building Community: How to Respond to Negative Feedback

Let's face it, negative feedback is nobody's favorite thing. We all prefer to hear praise and positive comments. But here's the reality: negative feedback is inevitable. As we mentioned in a previous post, 10 Mistakes You're Making with Inbound...

How to Show Your Brand’s Personality without Alienating Customers

People with sparkling, engaging personalities are more likely to have a large social group and be well-liked. The same principle applies to companies and brands that want to stand out in a crowded marketplace. An interesting and multifaceted brand...

6 Great Examples of Helpful Content

In the world of content marketing, providing valuable resources to your audience can make a significant impact on engagement, brand reputation, and lead generation. Offering helpful freebies not only adds value for users but also establishes your...

4 Great Examples of Companies Creating Community

In today's interconnected world, building a strong community is vital for businesses to thrive. The power of community lies in its ability to foster loyalty, engagement, and support among customers, ultimately driving growth and success. 

Social Responsibility: Why Your Business Should Take A Stand

In today's world, customers are looking beyond just the product or service they are purchasing. They are looking at the company's values, beliefs, and actions. Consumers want to do business with companies that not only care about their bottom line,...

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