Today, companies that want to succeed in the increasingly competitive marketplace need to do more than just sell products or services. They need to build meaningful relationships with their customers and stakeholders. One way to do this is by embracing humanistic marketing — a marketing philosophy that emphasizes the human aspects of business and values long-term relationships over short-term profits. But how does one become a humanistic marketer? Here are five key habits that you can start implementing today:
1. Consistency
The first habit of a humanistic marketer is consistency. It's easy to make promises, but following through with actions is what truly counts. Consistency in messaging, brand voice, and customer interactions can help build trust and credibility with your audience. This is not just about consistently posting content or sending emails, but also about being consistent in your values, goals, and practices. Consistency shows that you respect your customers and that you are a reliable and trustworthy brand.
Read more about what consistency means for marketing like a human.
2. Authenticity
Another essential habit is authenticity. Customers are adept at detecting inauthentic behavior and can easily see through false or exaggerated claims. Being genuine and honest in your communication and actions not only fosters trust but also helps you connect with your audience on a deeper level. By being true to your brand and what it stands for, you can attract customers who share similar values and beliefs, leading to stronger and more meaningful relationships.
Learn what it means to be authentic as a marketer.
3. Transparency
Transparency is the third habit that sets humanistic marketers apart. It's not just about being open and honest but also about being accountable for your actions. Transparency means acknowledging your mistakes, being upfront about your processes, and sharing behind-the-scenes glimpses into your company. When you are transparent, you show customers that you have nothing to hide and that you value their trust. This can significantly enhance customer loyalty and engagement.
Discover how transparency builds trust.
4. Community
The fourth habit is all about community. Humanistic marketers understand that their customers are not just buyers but are also part of a community. They strive to foster a sense of belonging by creating spaces where customers can connect, share, and learn. By encouraging community participation and interaction, you can nurture deeper connections with your customers and turn them into loyal advocates for your brand.
Check out these four examples of companies building community.
5. Personality
Last but certainly not least, humanistic marketers let their brand personality shine through. They understand that people connect with people, not faceless corporations. By infusing your brand with personality, you can differentiate yourself from the competition, connect with your audience on an emotional level, and make your brand more memorable. Whether it's through a unique brand voice, engaging content, or creative visuals, let your brand's personality shine to truly connect with your customers.
Need help adding personality to your brand? Try one of these 6 tips.
It takes more than just adopting these five habits in order to market like a human. It's a mindset shift that involves putting people first in everything you do. But by consistently showing consistency, authenticity, transparency, community focus, and personality, you can make a significant difference in your relationship with your customers and, ultimately, in the success of your business.
