Skip to content
A journey to more human-centric marketing

Market Like A Human

Market Like A Human is a journey of quality over quantity, authenticity over hype, effort over automation, and trust over everything. Regardless of whether you market B2B or B2C, you're really marketing business to human.
It's time to be human again.

About Market Like A Human

Market Like A Human is a journey of quality over quantity, authenticity over hype, effort over automation, and trust over everything.

Today we have turned marketing into a numbers game — the more leads we dump into the top of our funnel, the more likely something will come out the other end, but the cold, hard fact is that consumers don't need us like they once did. They're doing their own research. They're not being sold anymore, instead they're buying. They're finding the businesses and products that they trust that also have the products or services that solve their problems.

We’re sending millions of automated emails to thousands of contacts pushing our value propositions and features hoping that someone, anyone bites. We don’t care about the person receiving those emails. We probably don’t even realize that they’re in the database that we’re blasting. The only thing we care about is more. More contacts, more lists, more clicks, more, more, more.

Where that’s taken us is to an industry that feels sleazy. Marketing is viewed as a profession of tricks, hype, and pushing sales, regardless of what the customer actually needs. It’s become faceless. It’s become annoying, intrusive, untrustworthy, and downright awful.

We have to take a step back. We have to shift back to a focus of quality over quantity, to authenticity over hype, to effort over automation, and to building trust over everything else. We can do better. 

We can do better.

We have to do better.

"Regardless of whether you market B2B or B2C, you're really marketing business to human." 

Human-centric marketing

More from Market Like A Human

The One About Knowing How and When to Change Up Your Marketing

More Perfect Marketing

Hosted by David Baer of The Prepared Group

 

Market Like a Human (and a Focus on Quality vs. Quantity)

Agency Unfiltered

Hosted by Kevin Dunn of HubSpot

 

The Power of Authenticity in Marketing: Show Up as the Real You
Oct 15, 2024

The Power of Authenticity in Marketing: Show Up as the Real You

Desiree Landa
Transparency, Authenticity

In today’s world, consumers are tired of the overly polished, too-perfect marketing messages that flood their screens every single day. What they really want is something real, something genuine. The need for authenticity from businesses has never...

Authenticity in Content Creation: Your Essential Checklist
Sep 11, 2024

Authenticity in Content Creation: Your Essential Checklist

Desiree Landa
Content Creation, Authenticity

Now-a-days, content is being produced at an unprecedented rate, and standing out isn’t just about creating more content—it’s about creating authentic content. Authenticity is the secret sauce that helps your content resonate deeply with your...

HIVE Hexagon
HIVE Hexagon
HIVE Hexagon
HIVE Hexagon
HIVE Hexagon
HIVE Hexagon