More ≠ Better: How to Market Like A Human
Companies are more disconnected from their audiences than ever. Regardless of whether you market B2B or B2C, you’re really marketing business to human. We need to get back to building real connections in order to improve our marketing and sales operations. This session will walk through six pillars that will help brands connect on a more human level and help to reframe our marketing goals and KPIs to focus on quality over quantity.
Main takeaways:
- Treating people like dollar signs is the fastest way to lose loyalty.
- People respond best when they're treated like humans.
- The concept of "bad" leads is bullshit.
- Quality is far more important than quantity.
Growth Hacking Your Website
The way that we think about website design and development is broken. We build websites to the preferences of the business leaders and/or the website developer - instead of our customers. On top of that, the typical website project ends up being three weeks late and far over budget. Through this talk attendees will learn:
- The Growth Driven Design philosophy
- How you can launch a new website in 60 days and improve it every single month
- How to create a better user experience
- Tools to gather better user data
- A process to create a website that scales
Developing a Winning Digital Marketing Strategy
Digital marketing sales aren't won by accident. All the sales power has shifted to the consumer because they can do their own research online. In fact, 57% of the sales process is complete before the average consumer reaches out to a company. In order to reach the right prospects at the right time through the right medium, you need a strategy. Through this talk attendees will learn:
- How to audit current marketing assets
- Ways to spy on competitors' marketing campaigns
- Tips to develop effective target personas
- How to create a content plan
- Ways to create and fulfill an execution plan
Ditch the Sales Pitch and Educate
Consumers don't need sales pitches. They get it - you have a product or service for sale that you want them to buy. That doesn't move the needle for them. And it is no longer about having a better widget or customer service. The companies that win do so through educating their prospects and customers. They hold nothing back, pull back the curtain, and are completely transparent in their processes and knowledge. Through this talk attendees will learn:
- Why your sales pitch falls on deaf ears
- How to shift to an educational approach
- Ways to determine what your audience cares about
- Why it's ok to pull back the curtain and share your knowledge - for free
Digital Strategy Q&A
There are a lot of questions, misconceptions, and myths out there about digital marketing, marketing strategy, website development, advertising, content marketing, and more. With over 15 years of experience developing winning strategies through all of these tactics, Dustin is an open book willing to lend his expertise and experience to support your digital strategy questions. Dustin doesn't believe in holding back secrets or tips that have worked in the past for clients and his own businesses. Ask anything, he'll answer.
