Founder, CEO, Author + Speaker
Dustin Brackett
Dustin is a marketing executive, agency owner, and author focused on educating on the power of incorporating humanity in marketing and sales.
CEO, Founder, Author + Speaker
About Dustin Brackett
Dustin is the CEO and Founder of HIVE Strategy and HIVE Hub and Author of Market Like A Human. He leads engaging and educational sessions and keynotes focused on digital marketing, marketing strategy, inbound marketing, and entrepreneurship through a philosophy of marketing and selling like a human.
His mission is to educate and support organizational growth through solid strategy and execution while embracing the Market Like A Human philosophy. He believes that as we have all transitioned to a remote workforce and embraced technology, we have forgotten that on the other side of our marketing campaigns are humans. We have to get back to treating our prospects, leads, and customers like the humans they are — not just names or deals in our database.
"Regardless of whether you market B2B or B2C, you're really marketing business to human."
Personally, Dustin is married to his beautiful wife Laura, has a young daughter, Bailey, and two dogs —Arrow (a boxer-pitbull mix) and Bow (a pitbull-terrier mix). Dustin was a semi-professional football player for 10 years in the Colorado Football Conference making the All-Star team three times.
Where Dustin Has Spoken
Past Talks
More Perfect Marketing
Hosted by David Baer of The Prepared Group
Agency Unfiltered
Hosted by Kevin Dunn of HubSpot
What Dustin Speaks About
Dustin's Top Topics
More ≠ Better: How to Market Like A Human
Companies are more disconnected from their audiences than ever. Regardless of whether you market B2B or B2C, you’re really marketing business to human. We need to get back to building real connections in order to improve our marketing and sales operations. This session will walk through six pillars that will help brands connect on a more human level and help to reframe our marketing goals and KPIs to focus on quality over quantity.
Main takeaways:
- Treating people like dollar signs is the fastest way to lose loyalty.
- People respond best when they're treated like humans.
- The concept of "bad" leads is bullshit.
- Quality is far more important than quantity.
Growth Hacking Your Website
The way that we think about website design and development is broken. We build websites to the preferences of the business leaders and/or the website developer - instead of our customers. On top of that, the typical website project ends up being three weeks late and far over budget. Through this talk attendees will learn:
- The Growth Driven Design philosophy
- How you can launch a new website in 60 days and improve it every single month
- How to create a better user experience
- Tools to gather better user data
- A process to create a website that scales
Developing a Winning Digital Marketing Strategy
Digital marketing sales aren't won by accident. All the sales power has shifted to the consumer because they can do their own research online. In fact, 57% of the sales process is complete before the average consumer reaches out to a company. In order to reach the right prospects at the right time through the right medium, you need a strategy. Through this talk attendees will learn:
- How to audit current marketing assets
- Ways to spy on competitors' marketing campaigns
- Tips to develop effective target personas
- How to create a content plan
- Ways to create and fulfill an execution plan
Ditch the Sales Pitch and Educate
Consumers don't need sales pitches. They get it - you have a product or service for sale that you want them to buy. That doesn't move the needle for them. And it is no longer about having a better widget or customer service. The companies that win do so through educating their prospects and customers. They hold nothing back, pull back the curtain, and are completely transparent in their processes and knowledge. Through this talk attendees will learn:
- Why your sales pitch falls on deaf ears
- How to shift to an educational approach
- Ways to determine what your audience cares about
- Why it's ok to pull back the curtain and share your knowledge - for free
Digital Strategy Q&A
There are a lot of questions, misconceptions, and myths out there about digital marketing, marketing strategy, website development, advertising, content marketing, and more. With over 15 years of experience developing winning strategies through all of these tactics, Dustin is an open book willing to lend his expertise and experience to support your digital strategy questions. Dustin doesn't believe in holding back secrets or tips that have worked in the past for clients and his own businesses. Ask anything, he'll answer.
Now booking for 2024
Book Dustin to Speak
If you have a marketing or sales event coming up and you're looking for a fun, energetic, and enthusiastic leader to present, we'd love to hear from you!
Dustin is now booking for 2024. Click below to send details on your event!