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UPCOMING: Market Like A Human Workshop
Founder, CEO, Author + Speaker

Dustin Brackett

Dustin is a marketing executive, agency owner, and author focused on educating on the power of incorporating humanity in marketing and sales.

CEO, Founder, Author + Speaker

About Dustin Brackett

Dustin is the CEO and Founder of HIVE Strategy and HIVE Hub and Author of Market Like A Human. He leads engaging and educational sessions and keynotes focused on digital marketing, marketing strategy, inbound marketing, and entrepreneurship through a philosophy of marketing and selling like a human.

His mission is to educate and support organizational growth through solid strategy and execution while embracing the Market Like A Human philosophy. He believes that as we have all transitioned to a remote workforce and embraced technology, we have forgotten that on the other side of our marketing campaigns are humans. We have to get back to treating our prospects, leads, and customers like the humans they are — not just names or deals in our database.

"Regardless of whether you market B2B or B2C, you're really marketing business to human." 

Personally, Dustin is married to his beautiful wife Laura, has a young daughter, Bailey, and two dogs —Arrow (a boxer-pitbull mix) and Bow (a pitbull-terrier mix). Dustin was a semi-professional football player for 10 years in the Colorado Football Conference making the All-Star team three times.

Where you can see Dustin Speak

Upcoming Events

8:00 AM - 12:00 PM ET

Market Like A Human

CUNA Councils Marketing & Business Development Conference
Dustin Brackett — CEO, Founder, and Author HIVE Strategy, HIVE Hub, Market Like A Human

Market Like A Human

CUNA Councils Marketing & Business Development Conference

Market Like a Human: Building Bridges Beyond Transactions

Speaker: Dustin Brackett, Author of Market Like a Human, CEO and Founder of HIVE Strategy

In an industry dominated by transactions, the true essence of marketing often gets lost in the numbers. This workshop will help you discover the transformative power of building human connections with the six pillars of human-centric marketing. We'll also explore practical strategies to humanize your credit union as well as how to utilize artificial intelligence to create a genuine connection that extends beyond the point of sale.

Join us for an immersive session that delves into the heart of marketing like a human, where members are not just transactions, but humans navigating a new economic environment with unique needs, experiences, and questions.

Each attendee will receive a workbook and will have time within the workshop to complete exercises to embrace marketing like a human for their unique credit union.

Dustin Brackett

CEO, Founder, and Author
HIVE Strategy, HIVE Hub, Market Like A Human

8:00 AM - 5:00 PM ET

Market Like A Human

Dustin Brackett — CEO, Founder, and Author HIVE Strategy, HIVE Hub, Market Like A Human

Market Like A Human


With the energy of an incubator and the intel of an accelerator, INBOUND takes the best of our work — the culture, the innovation, the creativity — and propels it forward for the collective good.

It’s where careers take off, businesses begin to scale, and community changes us for the better.

Dustin Brackett

CEO, Founder, and Author
HIVE Strategy, HIVE Hub, Market Like A Human
Where Dustin Has Spoken

Past Talks

The One About Knowing How and When to Change Up Your Marketing

More Perfect Marketing

Hosted by David Baer of The Prepared Group


Market Like a Human (and a Focus on Quality vs. Quantity)

Agency Unfiltered

Hosted by Kevin Dunn of HubSpot


What Dustin Speaks About

Dustin's Top Topics

More ≠ Better: How to Market Like A Human

Companies are more disconnected from their audiences than ever. Regardless of whether you market B2B or B2C, you’re really marketing business to human. We need to get back to building real connections in order to improve our marketing and sales operations. This session will walk through six pillars that will help brands connect on a more human level and help to reframe our marketing goals and KPIs to focus on quality over quantity.

Main takeaways:
  1. Treating people like dollar signs is the fastest way to lose loyalty.
  2. People respond best when they're treated like humans.
  3. The concept of "bad" leads is bullshit.
  4. Quality is far more important than quantity.

Growth Hacking Your Website

The way that we think about website design and development is broken. We build websites to the preferences of the business leaders and/or the website developer - instead of our customers. On top of that, the typical website project ends up being three weeks late and far over budget. Through this talk attendees will learn:

  • The Growth Driven Design philosophy
  • How you can launch a new website in 60 days and improve it every single month
  • How to create a better user experience
  • Tools to gather better user data
  • A process to create a website that scales

Developing a Winning Digital Marketing Strategy

Digital marketing sales aren't won by accident. All the sales power has shifted to the consumer because they can do their own research online. In fact, 57% of the sales process is complete before the average consumer reaches out to a company. In order to reach the right prospects at the right time through the right medium, you need a strategy. Through this talk attendees will learn:

  • How to audit current marketing assets
  • Ways to spy on competitors' marketing campaigns
  • Tips to develop effective target personas
  • How to create a content plan
  • Ways to create and fulfill an execution plan

Ditch the Sales Pitch and Educate

Consumers don't need sales pitches. They get it - you have a product or service for sale that you want them to buy. That doesn't move the needle for them. And it is no longer about having a better widget or customer service. The companies that win do so through educating their prospects and customers. They hold nothing back, pull back the curtain, and are completely transparent in their processes and knowledge. Through this talk attendees will learn:

  • Why your sales pitch falls on deaf ears
  • How to shift to an educational approach
  • Ways to determine what your audience cares about
  • Why it's ok to pull back the curtain and share your knowledge - for free

Digital Strategy Q&A

There are a lot of questions, misconceptions, and myths out there about digital marketing, marketing strategy, website development, advertising, content marketing, and more. With over 15 years of experience developing winning strategies through all of these tactics, Dustin is an open book willing to lend his expertise and experience to support your digital strategy questions. Dustin doesn't believe in holding back secrets or tips that have worked in the past for clients and his own businesses. Ask anything, he'll answer.

Now booking for 2024

Book Dustin to Speak

If you have a marketing or sales event coming up and you're looking for a fun, energetic, and enthusiastic leader to present, we'd love to hear from you!

Dustin is now booking for 2024. Click below to send details on your event!

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