--- title: Market Like A Human Book by Dustin Brackett description: Order your copy of Market Like A Human now and learn how you can grow your organization by becoming an industry leader and building trust. image: https://www.marketlikeahuman.com/hubfs/MLAH%20Featured%20Image.jpg --- ##### A journey to more human-centric marketing # Market Like A Human Market Like A Human is a journey of quality over quantity, authenticity over hype, effort over automation, and trust over everything. Regardless of whether you market B2B or B2C, you're really marketing business to human. [ Order on Amazon ](https://www.amazon.com/Market-Like-Human-authenticity-everything/dp/B0BW2MGVD2) [ Listen on Audible ](https://www.audible.com/pd/B0CBNFC5GD?action_code=ASSGB149080119000H&share_location=pdp) ![MLAH Books_4_no shadow](https://www.marketlikeahuman.com/hs-fs/hubfs/Market%20Like%20A%20Human/MLAH%20Books_4_no%20shadow.png?width=400&height=534&name=MLAH%20Books_4_no%20shadow.png) ##### It's time to be human again. ## About Market Like A Human *Market Like A Human* is a journey of quality over quantity, authenticity over hype, effort over automation, and trust over everything. Today we have turned marketing into a numbers game — the more leads we dump into the top of our funnel, the more likely something will come out the other end, but the cold, hard fact is that consumers don't need us like they once did. They're doing their own research. They're not being sold anymore, instead they're buying. They're finding the businesses and products that they trust that also have the products or services that solve their problems. We’re sending millions of automated emails to thousands of contacts pushing our value propositions and features hoping that someone, anyone bites. We don’t care about the person receiving those emails. We probably don’t even realize that they’re in the database that we’re blasting. The only thing we care about is more. More contacts, more lists, more clicks, more, more, more. Where that’s taken us is to an industry that feels sleazy. Marketing is viewed as a profession of tricks, hype, and pushing sales, regardless of what the customer actually needs. It’s become faceless. It’s become annoying, intrusive, untrustworthy, and downright awful. We have to take a step back. We have to shift back to a focus of quality over quantity, to authenticity over hype, to effort over automation, and to building trust over everything else. We can do better.  We can do better. We have to do better. ***"Regardless of whether you market B2B or B2C, you're really marketing business to human." *** [ Order Your Copy Now ](https://www.amazon.com/Market-Like-Human-authenticity-everything/dp/B0BW2MGVD2) [ Listen on Audible ](https://www.audible.com/pd/B0CBNFC5GD?action_code=ASSGB149080119000H&share_location=pdp) ![BANNER_3-1](https://www.marketlikeahuman.com/hubfs/BANNER_3-1.png) ![gridicons_quote](https://www.marketlikeahuman.com/hubfs/gridicons_quote.svg) "I was expecting to have a results orientation on ‘Marketing 101’ in a new world of social media and online campaigns for exposure. What I found in “Market like a Human” is a must read for every level of a corporation. Relationships are the key to success in todays ‘instant gratification’ environment and my advise as a CEO and serial entrepreneur is buy a copy for every team member in your hive. " William Todd Author of "The Mentor In Me" "I highly recommend this book to anyone interested in marketing and certainly look forward to more books from this new and inspiring author." Deborah Platt "Whether you are a marketing professional looking for ways to better work with your customers, or you are a student looking to enter the digital marketing career space, you need this book. This is not theory rhetoric. This is a book of real-life examples of how to connect with and get noticed by the buying audience that is desperately needed in the industry." Steve Hall "I just finished the book (I rarely finish any type of self-help book). It is written in a way that keeps your interest. The concepts Dustin talks about are realistic and attainable. Marketing like a human has never been more important. With the tech world exploding with AI technologies, we can't forget that our prospects and customers are humans. I absolutely recommend this book to everyone!" Lauren Nicole "Super useful insights for anyone in the digital marketing space. I wouldn't be surprised to see this approach to digital take hold as a leading philosophy in the next few years!" Em Yarba "Market Like a Human highlights a perspective that all marketing professionals need to keep in mind..we are all human. It uses relatable examples and demonstrates a refreshing approach to how things should be done to be successful. A great read for someone just starting their career, that well seasoned professional and everyone in between." Dawn Basko "Market Like A Human is a must read for every marketer, no matter how long you've been in the industry. It has been a great read and I honestly wish this book existed 9 years ago when I started my marketing journey." Amber Bolusan "Still finishing up this book but so far its been super easy to read and I don't want to put it down. So many golden nuggets and great take aways that you can implement into your business. Really has me looking at how I can adjust and "Market like a human" and not just blast my clients with junk and actually care, bring value and serve my clients better with what they WANT and what matters most to THEM!" Alex Miller ![stars](https://www.marketlikeahuman.com/hubfs/stars.svg) ![People Quotes_MLAH](https://www.marketlikeahuman.com/hs-fs/hubfs/People%20Quotes_MLAH.webp?width=184&height=72&name=People%20Quotes_MLAH.webp) [View all reviews](https://www.amazon.com/Market-Like-Human-authenticity-everything/dp/B0BW2MGVD2#customerReviews) ##### Human-centric marketing ## More from Market Like A Human The One About Knowing How and When to Change Up Your Marketing ## More Perfect Marketing Hosted by David Baer of The Prepared Group   Your browser does not support the audio element. Market Like a Human (and a Focus on Quality vs. Quantity) ## Agency Unfiltered Hosted by Kevin Dunn of HubSpot   Your browser does not support the audio element. ![How to Achieve Brand Consistency: Simple Steps to Strengthen Your Identity](https://www.marketlikeahuman.com/hs-fs/hubfs/Market%20Like%20A%20Human/New%20Blog%20Post%20Header%20%E2%80%94%20Yellow%20(18).png?width=100&height=100&name=New%20Blog%20Post%20Header%20%E2%80%94%20Yellow%20(18).png) Nov 5, 2024 ### How to Achieve Brand Consistency: Simple Steps to Strengthen Your Identity Desiree Landa ** Branding, Consistency Now that we know why [brand consistency matters](https://www.marketlikeahuman.com/blog/the-importance-of-brand-consistency-building-trust-and-recognition), let’s get into the nuts and bolts of how to make it happen effortlessly. Whether it’s online or in-person, your brand’s identity should be instantly recognizable. But how do you ensure that happens?... [Read More](https://www.marketlikeahuman.com/blog/how-to-achieve-brand-consistency-simple-steps-to-strengthen-your-identity) ![The Importance of Brand Consistency: Building Trust and Recognition](https://www.marketlikeahuman.com/hs-fs/hubfs/Market%20Like%20A%20Human/New%20Blog%20Post%20Header%20%E2%80%94%20White%20(11).png?width=100&height=100&name=New%20Blog%20Post%20Header%20%E2%80%94%20White%20(11).png) Oct 31, 2024 ### The Importance of Brand Consistency: Building Trust and Recognition Desiree Landa ** Branding, Consistency Now-a-days, standing out from the crowd is not merely a desire; it's a necessity. The key to leaving a mark on the minds of consumers lies in crafting a strong and consistent brand identity. Welcome to this two part journey where we unravel the... [Read More](https://www.marketlikeahuman.com/blog/the-importance-of-brand-consistency-building-trust-and-recognition) Show More ![HIVE Hexagon](https://www.marketlikeahuman.com/hubfs/Dark%20Print.svg) ![HIVE Hexagon](https://www.marketlikeahuman.com/hubfs/Yellow%20Print.svg) ![HIVE Hexagon](https://www.marketlikeahuman.com/hubfs/Gradient%20Print.svg) ![HIVE Hexagon](https://www.marketlikeahuman.com/hubfs/Dark%20Print.svg) ![HIVE Hexagon](https://www.marketlikeahuman.com/hubfs/Yellow%20Print.svg) ![HIVE Hexagon](https://www.marketlikeahuman.com/hubfs/Gradient%20Print.svg) ```json { "@context" : "https://schema.org", "@id" : "https://www.marketlikeahuman.com/#website", "@type" : "WebSite", "name" : "Market Like A Human", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : "https://www.marketlikeahuman.com/?s={search_term_string}" }, "publisher" : { "@id" : "https://www.marketlikeahuman.com/#organization" }, "url" : "https://www.marketlikeahuman.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.marketlikeahuman.com/#webpage", "@type" : "WebPage", "about" : { "@id" : "https://www.marketlikeahuman.com/#book" }, "description" : "Market Like A Human is a book by Dustin Brackett about human-centric marketing, authenticity, trust-building, and the future of meaningful customer relationships.", "isPartOf" : { "@id" : "https://www.marketlikeahuman.com/#website" }, "name" : "Market Like A Human – Book by Dustin Brackett", "primaryImageOfPage" : "https://www.marketlikeahuman.com/MLAH%20Books_4_no%20shadow.png", "url" : "https://www.marketlikeahuman.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.marketlikeahuman.com/#organization", "@type" : "Organization", "email" : "dustin@marketlikeahuman.com", "founder" : { "@id" : "https://www.marketlikeahuman.com/#person" }, "legalName" : "DGB LLC", "logo" : "https://www.marketlikeahuman.com/MLAH%20Logo_website.png", "name" : "Market Like A Human", "sameAs" : [ "https://www.facebook.com/marketlikeahuman", "https://www.linkedin.com/in/dbrackett/", "https://www.twitter.com/dbrackett88", "https://www.instagram.com/marketlikeahuman" ], "url" : "https://www.marketlikeahuman.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.marketlikeahuman.com/#person", "@type" : "Person", "affiliation" : { "@type" : "Organization", "name" : "HIVE Strategy" }, "alumniOf" : [ { "@type" : "CollegeOrUniversity", "name" : "Metropolitan State University of Denver" } ], "award" : [ "HubSpot Solutions Partner", "Founder of HIVE Strategy", "Author of Market Like A Human" ], "description" : "Dustin Brackett is a marketing strategist, speaker, and author of 'Market Like A Human'. 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