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UPCOMING: Market Like A Human Workshop
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A journey to more human-centric marketing

Market Like A Human

Market Like A Human is a journey of quality over quantity, authenticity over hype, effort over automation, and trust over everything. Regardless of whether you market B2B or B2C, you're really marketing business to human.
It's time to be human again.

About Market Like A Human

Market Like A Human is a journey of quality over quantity, authenticity over hype, effort over automation, and trust over everything.

Today we have turned marketing into a numbers game — the more leads we dump into the top of our funnel, the more likely something will come out the other end, but the cold, hard fact is that consumers don't need us like they once did. They're doing their own research. They're not being sold anymore, instead they're buying. They're finding the businesses and products that they trust that also have the products or services that solve their problems.

We’re sending millions of automated emails to thousands of contacts pushing our value propositions and features hoping that someone, anyone bites. We don’t care about the person receiving those emails. We probably don’t even realize that they’re in the database that we’re blasting. The only thing we care about is more. More contacts, more lists, more clicks, more, more, more.

Where that’s taken us is to an industry that feels sleazy. Marketing is viewed as a profession of tricks, hype, and pushing sales, regardless of what the customer actually needs. It’s become faceless. It’s become annoying, intrusive, untrustworthy, and downright awful.

We have to take a step back. We have to shift back to a focus of quality over quantity, to authenticity over hype, to effort over automation, and to building trust over everything else. We can do better. 

We can do better.

We have to do better.

"Regardless of whether you market B2B or B2C, you're really marketing business to human." 

Human-centric marketing

More from Market Like A Human

The One About Knowing How and When to Change Up Your Marketing

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Hosted by David Baer of The Prepared Group

 

Market Like a Human (and a Focus on Quality vs. Quantity)

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Hosted by Kevin Dunn of HubSpot

 

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The Concept of Bad Leads is Bullshit

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You've all heard the term, "Never judge a book by its cover." When we think about it in relation to marketing, the first thing that comes to mind is leads. The term "bad leads" is a common one, and it's often quick to get thrown around. It's time...

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