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Human Centric Marketing
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Empathy in Marketing: Connecting on a Deeper Level
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Evan Burns

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How to Exceed Your Audiences Expectations

Businesses today are under immense pressure to not just meet, but exceed their audience's expectations. In fact, 66% of customers expect companies to deeply understand their individual needs and desires*. Given these heightened expectations, how can...

The Power of Qualitative Metrics in Marketing

When it comes to marketing, there's always been a debate between quality and quantity. While quantity focuses on reaching a large audience and generating high numbers, quality emphasizes delivering value and creating meaningful connections with...

The 6 Best Platforms to Build Your Customer Community On

In the age of digital connectivity, nurturing an online community around your brand is not just a bonus, it’s a necessity. Community platforms play an indispensable role in driving engagement, fostering customer loyalty, and amplifying your brand’s...

Building Community in the Digital Age: Key Insights for Brands

In today's digital age, where online engagement is the norm, the importance of community building is often undervalued. The recent pandemic, however, underscored our inherent need for community. For brands, the question arises - how can we foster a...

The 5 Key Habits of Humanistic Marketers

Today, companies that want to succeed in the increasingly competitive marketplace need to do more than just sell products or services. They need to build meaningful relationships with their customers and stakeholders. One way to do this is by...

Building Community: How to Respond to Negative Feedback

Let's face it, negative feedback is nobody's favorite thing. We all prefer to hear praise and positive comments. But here's the reality: negative feedback is inevitable. As we mentioned in a previous post, 10 Mistakes You're Making with Inbound...

6 Great Examples of Helpful Content

In the world of content marketing, providing valuable resources to your audience can make a significant impact on engagement, brand reputation, and lead generation. Offering helpful freebies not only adds value for users but also establishes your...

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