--- title: Market Like A Human Blog | Evan Burns description: Resources and education on how to incorporate a human-centric approach to your marketing campaigns. image: https://www.marketlikeahuman.com/hubfs/MLAH%20Featured%20Image.jpg --- # Human Centric Marketing Starts Here. ![Transparency: How and Why You Should Share Your Pricing](https://www.marketlikeahuman.com/hubfs/Market%20Like%20A%20Human/New%20Blog%20Post%20Header%20%E2%80%94%20Dark%20(14).png) Featured Post ## Evan Burns ### Recent Posts [![How to Exceed Your Audiences Expectations](https://www.marketlikeahuman.com/hubfs/Market%20Like%20A%20Human/New%20Blog%20Post%20Header%20%E2%80%94%20White%20(3).png) ](https://www.marketlikeahuman.com/blog/how-to-exceed-your-audiences-expectations) October 10, 2023 ## [How to Exceed Your Audiences Expectations](https://www.marketlikeahuman.com/blog/how-to-exceed-your-audiences-expectations) Businesses today are under immense pressure to not just meet, but exceed their audience's expectations. In fact, 66% of customers expect companies to deeply understand their individual needs and desires*. Given these heightened expectations, how can... [Read More](https://www.marketlikeahuman.com/blog/how-to-exceed-your-audiences-expectations) [![The Power of Qualitative Metrics in Marketing](https://www.marketlikeahuman.com/hubfs/Market%20Like%20A%20Human/New%20Blog%20Post%20Header%20%E2%80%94%20Yellow%20(2).png) ](https://www.marketlikeahuman.com/blog/the-power-of-qualitative-metrics-in-marketing) October 3, 2023 ## [The Power of Qualitative Metrics in Marketing](https://www.marketlikeahuman.com/blog/the-power-of-qualitative-metrics-in-marketing) When it comes to marketing, there's always been a debate between quality and quantity. While quantity focuses on reaching a large audience and generating high numbers, quality emphasizes delivering value and creating meaningful connections with... [Read More](https://www.marketlikeahuman.com/blog/the-power-of-qualitative-metrics-in-marketing) [![The 6 Best Platforms to Build Your Customer Community On](https://www.marketlikeahuman.com/hubfs/Market%20Like%20A%20Human/MLAH%20Dark%20Blog%20Post%20Header%20(2).png) ](https://www.marketlikeahuman.com/blog/the-6-best-platforms-to-build-your-customer-community-on) August 15, 2023 ## [The 6 Best Platforms to Build Your Customer Community On](https://www.marketlikeahuman.com/blog/the-6-best-platforms-to-build-your-customer-community-on) In the age of digital connectivity, nurturing an online community around your brand is not just a bonus, [it’s a necessity](https://blog.hivestrategy.com/how-an-online-customer-community-helps-grow-your-business). Community platforms play an indispensable role in driving engagement, fostering customer loyalty, and amplifying your brand’s... [Read More](https://www.marketlikeahuman.com/blog/the-6-best-platforms-to-build-your-customer-community-on) [![Building Community in the Digital Age: Key Insights for Brands](https://www.marketlikeahuman.com/hubfs/Market%20Like%20A%20Human/Gradient%20Blog%20Post%20Header%20(2).png) ](https://www.marketlikeahuman.com/blog/building-community-in-the-digital-age-key-insights-for-brands) August 8, 2023 ## [Building Community in the Digital Age: Key Insights for Brands](https://www.marketlikeahuman.com/blog/building-community-in-the-digital-age-key-insights-for-brands) In today's digital age, where online engagement is the norm, the importance of community building is often undervalued. The recent pandemic, however, underscored our inherent need for community. For brands, the question arises - how can we foster a... [Read More](https://www.marketlikeahuman.com/blog/building-community-in-the-digital-age-key-insights-for-brands) [![The 5 Key Habits of Humanistic Marketers](https://www.marketlikeahuman.com/hubfs/HIVE%20Marketing/HIVE%20Blog%20Images/New%20Blog%20Post%20Header%20%E2%80%94%20Yellow%20(2).png) ](https://www.marketlikeahuman.com/blog/the-5-key-habits-of-humanistic-marketers) July 25, 2023 ## [The 5 Key Habits of Humanistic Marketers](https://www.marketlikeahuman.com/blog/the-5-key-habits-of-humanistic-marketers) Today, companies that want to succeed in the increasingly competitive marketplace need to do more than just sell products or services. They need to build meaningful relationships with their customers and stakeholders. One way to do this is by... [Read More](https://www.marketlikeahuman.com/blog/the-5-key-habits-of-humanistic-marketers) [![Building Community: How to Respond to Negative Feedback](https://www.marketlikeahuman.com/hubfs/HIVE%20Social/Gradient%20Blog%20Post%20Header%20(3).png) ](https://www.marketlikeahuman.com/blog/how-to-respond-to-negative-feedback) June 13, 2023 ## [Building Community: How to Respond to Negative Feedback](https://www.marketlikeahuman.com/blog/how-to-respond-to-negative-feedback) Let's face it, negative feedback is nobody's favorite thing. We all prefer to hear praise and positive comments. But here's the reality: negative feedback is inevitable. As we mentioned in a previous post, [10 Mistakes You're Making with Inbound...](https://www.marketlikeahuman.com/10-mistakes-youre-making-with-inbound-marketing) [Read More](https://www.marketlikeahuman.com/blog/how-to-respond-to-negative-feedback) [![6 Great Examples of Helpful Content](https://www.marketlikeahuman.com/hubfs/HIVE%20Social/Light%20Blog%20Post%20Header%20(5).png) ](https://www.marketlikeahuman.com/blog/6-great-examples-of-helpful-content) May 31, 2023 ## [6 Great Examples of Helpful Content](https://www.marketlikeahuman.com/blog/6-great-examples-of-helpful-content) In the world of content marketing, providing valuable resources to your audience can make a significant impact on engagement, brand reputation, and lead generation. Offering helpful freebies not only adds value for users but also establishes your... [Read More](https://www.marketlikeahuman.com/blog/6-great-examples-of-helpful-content) ### Featured Presentation: More ≠ Better: How to Market Like A Human Learn how to better connect with your audience and embrace the humans on the other side of your marketing campaigns. [WATCH NOW](https://www.marketlikeahuman.com/dustin-brackett-speaker#recordings) ![HIVE Hexagon](https://www.marketlikeahuman.com/hubfs/Dark%20Print.svg) ![HIVE Hexagon](https://www.marketlikeahuman.com/hubfs/Yellow%20Print.svg) ![HIVE Hexagon](https://www.marketlikeahuman.com/hubfs/Gradient%20Print.svg) ![HIVE Hexagon](https://www.marketlikeahuman.com/hubfs/Dark%20Print.svg) ![HIVE Hexagon](https://www.marketlikeahuman.com/hubfs/Yellow%20Print.svg) ![HIVE Hexagon](https://www.marketlikeahuman.com/hubfs/Gradient%20Print.svg) ```json { "@context" : "https://schema.org", "@id" : "https://www.marketlikeahuman.com/#website", "@type" : "WebSite", "name" : "Market Like A Human", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : "https://www.marketlikeahuman.com/?s={search_term_string}" }, "publisher" : { "@id" : "https://www.marketlikeahuman.com/#organization" }, "url" : "https://www.marketlikeahuman.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.marketlikeahuman.com/#webpage", "@type" : "WebPage", "about" : { "@id" : "https://www.marketlikeahuman.com/#book" }, "description" : "Market Like A Human is a book by Dustin Brackett about human-centric marketing, authenticity, trust-building, and the future of meaningful customer relationships.", "isPartOf" : { "@id" : "https://www.marketlikeahuman.com/#website" }, "name" : "Market Like A Human – Book by Dustin Brackett", "primaryImageOfPage" : "https://www.marketlikeahuman.com/MLAH%20Books_4_no%20shadow.png", "url" : "https://www.marketlikeahuman.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.marketlikeahuman.com/#organization", "@type" : "Organization", "email" : "dustin@marketlikeahuman.com", "founder" : { "@id" : "https://www.marketlikeahuman.com/#person" }, "legalName" : "DGB LLC", "logo" : "https://www.marketlikeahuman.com/MLAH%20Logo_website.png", "name" : "Market Like A Human", "sameAs" : [ "https://www.facebook.com/marketlikeahuman", "https://www.linkedin.com/in/dbrackett/", "https://www.twitter.com/dbrackett88", "https://www.instagram.com/marketlikeahuman" ], "url" : "https://www.marketlikeahuman.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.marketlikeahuman.com/#person", "@type" : "Person", "affiliation" : { "@type" : "Organization", "name" : "HIVE Strategy" }, "alumniOf" : [ { "@type" : "CollegeOrUniversity", "name" : "Metropolitan State University of Denver" } ], "award" : [ "HubSpot Solutions Partner", "Founder of HIVE Strategy", "Author of Market Like A Human" ], "description" : "Dustin Brackett is a marketing strategist, speaker, and author of 'Market Like A Human'. He helps companies adopt human-centric marketing built on authenticity, trust, and relationship-driven growth.", "image" : "https://www.marketlikeahuman.com/Dustin%20Brackett%20Logo.svg", "jobTitle" : "Author, Speaker, Founder & CEO of HIVE Strategy", "knowsAbout" : [ "Human-centric marketing", "HubSpot strategy", "Brand communication", "Digital marketing", "Marketing automation", "Customer trust", "B2B marketing", "Marketing leadership" ], "knowsLanguage" : [ "English" ], "name" : "Dustin Brackett", "sameAs" : [ "https://www.linkedin.com/in/dbrackett/", "https://twitter.com/dbrackett88", "https://www.instagram.com/marketlikeahuman", "https://www.facebook.com/marketlikeahuman" ], "url" : "https://www.marketlikeahuman.com/dustin-brackett-speaker", "worksFor" : { "@id" : "https://www.marketlikeahuman.com/#organization" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.marketlikeahuman.com/#book", "@type" : "Book", "aggregateRating" : { "@type" : "AggregateRating", "ratingValue" : "5", "reviewCount" : "50" }, "author" : { "@id" : "https://www.marketlikeahuman.com/#person" }, "bookFormat" : [ "EBook", "Paperback", "Hardcover", "AudiobookFormat" ], "description" : "Market Like A Human emphasizes quality over quantity, authenticity over hype, effort over automation, and trust over everything.", "image" : "https://www.marketlikeahuman.com/MLAH%20Books_4_no%20shadow.png", "name" : "Market Like A Human", "offers" : [ { "@type" : "Offer", "availability" : "https://schema.org/InStock", "priceCurrency" : "USD", "url" : "https://www.amazon.com/Market-Like-Human-authenticity-everything/dp/B0BW2MGVD2" } ], "publisher" : { "@id" : "https://www.marketlikeahuman.com/#organization" }, "url" : "https://www.marketlikeahuman.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.marketlikeahuman.com/#faq", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Market Like A Human focuses on human-centric marketing and emphasizes authenticity, trust, and relationship-building over automation and quantity-based tactics." }, "name" : "What is Market Like A Human about?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "The book is for marketers, business owners, students, and professionals who want to build deeper, more authentic relationships with their customers." }, "name" : "Who should read Market Like A Human?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Market Like A Human is available on Amazon in paperback, hardcover, Kindle, and audiobook formats." }, "name" : "Where can I buy the book?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. Dustin Brackett regularly speaks at marketing events, conferences, and private company gatherings on trust-based marketing, authenticity, and human-centric business growth." }, "name" : "Does Dustin Brackett offer speaking engagements?" } ] } ```