In today's competitive market, the old-school hard sell is becoming less effective. Consumers are more informed and have higher expectations from the brands they engage with. The new mantra? Helping others is the new selling. By focusing on...
One of the most pivotal decisions I made in my business was to embrace transparency, especially when it came to pricing. It wasn’t an easy decision, but it was one that transformed the way clients perceived my business and significantly increased...
I have purchased a lot of items over the years from Best Buy (I have a lot of habits, but I will neither confirm nor deny that I have a bit of a technology obsession). Over the course of one year alone, I bought a television, two monitors, a Mac...
In today's world, customers are looking beyond just the product or service they are purchasing. They are looking at the company's values, beliefs, and actions. Consumers want to do business with companies that not only care about their bottom line,...
Listen in as HIVE Strategy's CEO and Founder, Dustin Brackett, talks with Kevin Dunn of HubSpot on this episode of Agency Unfiltered. Throughout this episode, Dustin and Kevin talk through what it means to Market Like A Human, pitfalls to avoid, and...
When it comes to marketing, there are few things that can kill your momentum as fast as poor consistency. Consistency in brand, consistency in content, and consistency in message. In order to be successful in today's hyper-competitive landscape, you...
We live in a world where those that aren’t authentic are being left behind or “canceled.” Consumers today can smell an inauthentic brand a mile away — the last thing you want to be compared to is a used car salesman that is only trying to force you...
One of the mantras of HIVE Strategy is to Market Like A Human. It seems so simple, right? We're all human, and we should act like it (yes, even in our marketing campaigns), but with this remote world and all the automation available at our...
